Giants & Gentlemen Gin Campagin
Giants & Gentlemen Old Tom Gin combines the classic elements of
Victorian-era bathtub gin with a contemporary flair. With the craft gin industry rapidly expanding, it can be incredibly challenging to differentiate oneself from the competition. The client's objective was to establish a strong presence in a competitive market.
The G&G Gin campaign features the legendary giant Old Tom Yeti, who has a fondness for the contemporary and authentic flavour of G&G gin. The objective is to demonstrate how the sophisticated and exquisite taste of G&G OT Gin can entice even the most elusive creatures to reveal themselves. The campaign includes social media, out-of-home advertising, a microsite, and ambient advertising.
Our team got shortlisted to present to the Client (G&G). This is what the client had to say 'Illustration style is fun, strong art direction throughout - Microsite is a cool way of dramatizing the search for a bottle in-store - Solid tagline - Smart thinking on how to lead people to the bottle.'
Deliverables:
Conceptualizing and creating a campaign for G&G to increase brand awarness.
Team:
Tshewang Lhamo, AD & GD
Marina Kachanuik, GD
Sebastian Hurtado Verastegu, GD
Quinlan Bruce, Copywriter
