Movember- EDI Campaign

Movember is a global organisation that raises awareness and funds to address men's health. The challenge was to create a campaign on equality, diversity and inclusiveness. I chose to design a campaign for the organization 'Movember' to address the stigmas surrounding men's mental health by encouraging more people to discuss their challenges openly.

The campaign was inspired by the phrase "Eyes are windows to your soul." It features images of men with the upper half of their faces overlaid with various stereotypical statements. By hiding part of their faces, the campaign aimed to challenge people's tendency to judge others based on their appearances and, specifically, on their smiles. The campaign sought to raise awareness of the inner battles that some men may be going through alone, and to encourage empathy and understanding.

Deliverables:

• Conceptualizing and creating an EDI campaign.